Clustering entrepreneurial assessments of industry events in the small commercial business

The paper presents an analytical aspect of business surveys data processing, which allows highlighting key points in the dynamics of small retail businesses economic development in various phases of business cycle (case study: retail trade). In the introduction in addition to calculating balance characteristics and composite indicator of business conditions the authors substantiate the necessity to implement methodological approach to studying behavioral modals of economic entities that are attributable to small retail enterprises, based on the statistical distribution of respondents’ answers. In reviewing cluster analysis individual data for clustering is suggested as variables that are an entrepreneurial assesses the actual and expected trends in real time. Features of the application technique of cluster analysis in determining the different «behavioral patterns» can be classified as individual responses of economic agents at different stages of the business cycle. A more thorough examination of this information may be useful in analyses of various operational indicators of organizations activity. This aspect is essential for investigating small business aggregate behavior in specific phases of business cycle, when it is necessary to detail business reaction with respect to actual or expected economic events.

малое предпринимательство, деловая конъюнктура, композитные индикаторы, конъюнктурные обследования, кластеры, поведенческие модели, small business, the business conjuncture, composite indicators, business tendency surveys, clusters, behavior patterns

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