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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">voprstat</journal-id><journal-title-group><journal-title xml:lang="ru">Вопросы статистики</journal-title><trans-title-group xml:lang="en"><trans-title>Voprosy Statistiki</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2313-6383</issn><issn pub-type="epub">2658-5499</issn><publisher><publisher-name></publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.34023/2313-6383-2014-0-9-24-31</article-id><article-id custom-type="elpub" pub-id-type="custom">voprstat-134</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ВОПРОСЫ МЕТОДОЛОГИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ISSUES OF METHODOLOGY</subject></subj-group></article-categories><title-group><article-title>ИСПОЛЬЗОВАНИЕ СУБЪЕКТИВНЫХ ОЦЕНОК БЛАГОСОСТОЯНИЯ ДЛЯ СТОИМОСТНОЙ ОЦЕНКИ НЕРЫНОЧНЫХ БЛАГ: ПРОБЛЕМЫ И ОБЛАСТЬ ПРИМЕНЕНИЯ</article-title><trans-title-group xml:lang="en"><trans-title>USING HAPPINESS DATA FOR NON- MARKETED GOODS VALUATION: ISSUES AND APPLICATIONS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Блам</surname><given-names>Инна Юрьевна</given-names></name><name name-style="western" xml:lang="en"><surname>Blam</surname><given-names>Inna</given-names></name></name-alternatives><email xlink:type="simple">inna.blam@yahoo.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ковалёв</surname><given-names>Сергей Юрьевич</given-names></name><name name-style="western" xml:lang="en"><surname>Kovalev</surname><given-names>Sergey</given-names></name></name-alternatives><email xlink:type="simple">kovalev.2009@yahoo.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Институт экономики и организации промышленного производства СО РАН</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2014</year></pub-date><pub-date pub-type="epub"><day>12</day><month>12</month><year>2016</year></pub-date><volume>0</volume><issue>9</issue><fpage>24</fpage><lpage>31</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Блам И.Ю., Ковалёв С.Ю., 2016</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="ru">Блам И.Ю., Ковалёв С.Ю.</copyright-holder><copyright-holder xml:lang="en">Blam I., Kovalev S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://voprstat.elpub.ru/jour/article/view/134">https://voprstat.elpub.ru/jour/article/view/134</self-uri><abstract><p>В дополнение к стандартным подходам к стоимостной оценке нерыночных благ в последнее время в экономической литературе получил распространение новый метод, позволяющий определить стоимость нерыночных благ на основе субъективных оценок благосостояния, в основе которого лежит предположение о том, что последние являются удовлетворительными эмпирическими оценками полезности. Статья посвящена анализу как отрицательных, так и положительных характеристик упомянутого подхода, позволяющего нивелировать некоторые проблемы, связанные с применением как метода выявленных предпочтений, основанного на анализе наблюдаемого потребительского выбора и реальных расходах на снижение риска, так и метода заявленных предпочтений (или метода условных оценок, базирующихся на ответах респондентов в гипотетической ситуации, когда необходимо оценить стоимость нерыночного блага).</p></abstract><trans-abstract xml:lang="en"><p>In addition to standard methods of non-market valuation, a novel approach has recently emerged that suggests valuing non-marketed goods on the basis of households' self-valuations of their happiness. The fundamental assumption is that such self-valuations provide consistent information of households' utility. The new method allows tackling some problems of more traditional approaches including the revealed preferences method, which is based on the analysis of factual consumer choice and real expenditures on risk reduction, and the contingent valuation method, which is based on subjective estimates of a public good's monetary value. The article discusses both positive and negative characteristics of the proposed method.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>стоимостная оценка</kwd><kwd>нерыночные блага</kwd><kwd>счастье</kwd><kwd>субъективные оценки благосостояния</kwd><kwd>non-market valuation</kwd><kwd>happiness</kwd><kwd>life satisfaction</kwd><kwd>well-being</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Freeman A.M. III. The Measurement of Environmental and Resource Values, 2nd edn. 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